WGSN, a specialist in forecasting consumer and design trends, and its subsidiary Coloro have chosen Future Dusk as the Color of the Year for 2025. This is a dark and intriguing shade that falls between blue and purple.
The color has a sense of mystery and escapism, and is associated with themes of transition, be it moving from darkness to light or from dusk to dawn, which "makes it ideal for times of great change," the companies said. They noted that Future Dusk has a "surreal and otherworldly quality" that matches the influence of the second space age, giving it a celestial appeal. As technology and science accelerate the space economy, companies believe commercial opportunities are coming to the fore, especially when it comes to space tourism and the rise of asteroid mining. Future Dusk stands for immersive and transformative colors, driven by the metaverse, fantasy and imagination. They believe that the shade can be used as an alternative to navy blue.
The unpredictability of the future is exactly what the color choice for 2025 reflects. According to Caroline Gilbert, head of creative content at Coloro, the current crisis will continue to influence customer behavior and the integration of AI into our daily lives will increase. Urangu Samba, head of color at WGSN, added: “Colors that bring a sense of confidence will be key in 2025 and we will see exciting dark shades gain traction. In the near future, the lines between reality and fantasy will become more blurred than ever - Future Dusk is an immersive and transformative color that fits this trend."
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