One of the fashionable interior concepts that appeared in 2024 on social networks is bloomcore, or flowercore. The bloomcore design trend is filling homes with prints, colors and patterns inspired by nature. This is a modern, sometimes digital, interpretation of the traditions of the English garden, where the interweaving of wildflowers and fruit trees embody the beauty of flowering.
Bloomcore's aesthetic celebrates gardens and nature in a whimsical and romantic way. Designers - even those who have always insisted on a minimalist interpretation of interiors - are beginning to bring floral abundance into their objects. The versatility of this trend lies in its ability to manifest itself in both a minimalist form with sophisticated colors and neutral shades, and in a more maximalist approach with bright prints and a rich color palette.
The Bloomcore hashtag has millions of views on social media, and searches for “floral aesthetics” on Pinterest have more than doubled in the past six months. Perhaps the fashion for depicting flowers was helped by the interior from the Sex and the City sequel And Just Like That - the wallpaper in the New York apartment of the main character Carrie Bradshaw was a huge floral print, which was designed by the actress herself. When filming the film, when it came to the interiors of the heroine, Sarah Jessica Parker decided to come up with the decor herself: “It was a gesture that broke all the rules, we had not seen such large flowers and had them used in this way. It was very similar to Carrie making bold choices and living by her own rules, not caring about being misunderstood.”
Retailers and decor retailers say the passion for floral interiors has increased exponentially over the past few months, particularly in the UK, across floral rugs, bedding, wallpaper and pillows. On both sides of the ocean, bohemian prints strewn with poppies are gaining popularity, while at the same time there is a noticeable fascination with more romantic and modest floral motifs. The second-hand furniture market has also seen sales of floral homewares - from candles to tablecloths - increase by 60% over the past year.
The mere presence of flowers and plants in our environment has been found to reduce stress and anxiety. An interesting example is the collaboration of the social enterprise Designs in Mind (designers with experience in solving mental health problems work here) with Habitat. The studio created a series of kitchenware for Habitat, decorated with floral motifs. During the development of patterns, participants recalled the happiest moments of their lives, many of which were associated with caring for plants and observing their growth.
Biophilic design, which recognizes humans' natural affinity with nature, is increasingly attracting the attention of architects and urban planners. Research shows that connection to the natural world has an impact on people's health and well-being. Even looking at pictures of plants and flowers can be effective.
Bloomcore's charm lies in the many ways it can be interpreted and applied in the home. This can be a nostalgic touch, which is achieved using classic floral prints, enlivening the space with cheerful bright colors, or decorating the premises in the style of “botanical maximalism”.
The psychological impact of flowers is at the heart of the project by artists Lee Baker and Katherine Borowski. Their studio Graphic Rewilding creates floral installations for urban landscapes: they decorate shopping centers, vacant lots and billboards with bright flowers. They brought London's Westfield shopping center to life by painting the walls with 8-metre-tall wildflowers based on Baker's designs. The artist talks about his hobby: “Drawing huge flowers is akin to cleansing. Now these drawings are not embarrassed and are not considered unmasculine, populist or superficial.”
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